Join Our Affiliate Program

Join our affiliate programme and partner with Rich Reels to monetise your audience. We work with publishers, streamers, affiliates and marketing partners across the UK and beyond, offering a straightforward route to earn from traffic you already send. Our approach is collaborative and practical — we provide the tools and support, you focus on promoting content that suits your audience.

Programme purpose

Our affiliate programme exists to create lasting partnerships that drive responsible customer acquisition. We want to work with media owners and creators who value transparency and compliance, and who prefer a predictable, performance-based relationship. The programme is built to support referrals from a range of channels including sites, social media, streaming and newsletters.

Partnership benefits

Partners gain access to a reliable brand, regular communications and a dedicated point of contact. We offer flexible commercial models, prompt reporting and promotional assets tailored for the UK market. That means creatives, landing pages and campaign ideas designed for quick implementation, plus regular optimisation suggestions to help improve conversion and retention.

Commission structure

We offer a range of commercial models to suit different partner needs, including revenue-share, hybrid and fixed-fee arrangements. Rates are competitive and reviewed periodically to reflect performance and market conditions. Specific terms are agreed individually so we can align incentives with how you drive traffic and the lifetime value of referred players. All agreements are clearly documented in the partner contract.

Tracking and reporting transparency

Accurate tracking is central to the relationship. Partners receive access to a reporting dashboard showing clicks, conversions and earnings in near real-time. We reconcile reports regularly and provide clear invoice statements. Payment schedules are agreed at onboarding and processed reliably, with support available if queries arise.

Marketing tools and support

We supply a range of ready-made assets to speed up campaign setup: banners, text links, landing pages and custom creatives for seasonal pushes. Our affiliate team can help with tracking links, A/B suggestions and campaign compliance checks. For larger partners we provide bespoke landing pages and co-branded creative on request.

Onboarding and account management

Onboarding is handled by an affiliate manager who will guide you through tracking setup, creative selection and monthly reporting. We run regular performance reviews and share insights to help scale what works.

Long-term cooperation

We aim for durable, mutually beneficial relationships. That means open communication, fair commercial terms and joint planning for major campaigns or product launches. Compliance, player safety and responsible marketing are central to our partnership approach, and we expect partners to follow the same standards.